Records
are
built
on
systems.
For more than twenty years I built sales organisations that broke records in one of the hardest industries in the Caribbean. Now I build the software, the training and the thinking that let other people do it on purpose rather than by accident.
Founder, CLAWE · Business-Performance Leader · Speaker · Author
Most performance advice is anecdote dressed up as method. Someone succeeded, then explained it afterwards. My record was different in one respect: it repeated. Same branch, same market, same conditions everyone else called impossible. That only happens when the result is coming from a system rather than a personality.
One voice, one commercial ecosystem, and its flagship platform.
Three layers, deliberately kept distinct so nobody has to guess who they are dealing with.
Chris Lawe
The public identity. Speaking, writing, training and selected advisory mandates. Everything below carries this name behind it.
CLAWE
The product and venture brand. Practical digital tools built to improve analysis, decision-making, workflow efficiency and business performance.
Save My Score
The flagship CLAWE app. An intelligent operating platform for sales teams, currently optimized for insurance, launching publicly in September 2026.
Four subjects, one through-line.
Each goes deeper on the Speaking page. All of them come out of the same twenty years.
Record-breaking is a system
The recruiting, activity and accountability architecture behind repeat performance, and why charisma-led teams regress to the mean.
See the talk → Retention economicsThe retention you are losing
Business retention as an economic discipline. Where value leaks out of a book of business, and how to see it early enough to act.
See the talk → Technology and riskApplied AI, honestly
What machine intelligence genuinely changes for a distribution business, what it does not, and the new risks it introduces quietly.
See the talk → LeadershipHolding the line in a slow quarter
Standards under pressure, and building a culture a team will defend on its own without a rescue speech.
See the talk →Twenty-plus years, in motion.
Aviation training, then a hard left turn into the family business. Drag or scroll the timeline.
Enters the business at 22
Completed flying hours and aviation studies, then joined the life insurance industry on the contract date his father took over three decades earlier.
Births the SPARTAN brand
Conceives the Spartan identity from day one as a new Unit Manager.
Under 30 Power Players
Named by the Jamaica Observer while still early into a management career.
The youngest branch manager
The youngest branch manager in the company, by some distance. Record years followed, including one with half a billion dollars in new business sales revenue.
Senior branch manager
Promoted after producing 218% of premium income quota, with all three managers and their teams at full productivity.
GAMA Caribbean
Founding and task force member of the regional body for financial-services leadership.
Organic Success
Launches in Trinidad with co-author Michelle Havelock, then presents to the management cohort at GAMA Global LAMP in Las Vegas.
Executive leadership
National responsibility for an individual life portfolio and its distribution force, alongside industry association service and training work.
Founder, CLAWE
Building decision-intelligence software, delivering keynotes and executive training internationally, and taking a small number of advisory mandates.
Drag, scroll or use arrow keys
The evidence, briefly.
The only branch in the group where every unit manager exceeded their productivity margin.
Jamaica Observer, 2019Presented alongside his co-author at the premier leadership event for the financial security profession.
Trinidad & Tobago Guardian, on LAMP 2023The youngest branch manager in the company, leading a team that consistently breaks records.
Michael Lawe, in the business since 1972Life insurance is not really about death. It is about what happens the morning after.
Chris Lawe, Our Today, 2026
Four doors into the same body of work.
Keynotes
Sales performance, retention economics, leadership under pressure, and what applied AI actually changes for a distribution business.
Executive training
Multi-day programmes for sales leadership teams, built around recruiting, activity discipline and the retention maths most books ignore.
Advisory
A small number of scoped mandates each year with distribution leaders, insurers and founders who need the system rebuilt rather than motivated.
Organic Success
The record-breaking method, written down. Co-authored with Michelle Havelock, launched in Trinidad, and presented on the GAMA Global LAMP stage in Las Vegas.
Save My Score
Business retention, performance management and reporting in one command centre, expanding through late 2026. The flagship CLAWE app, launching this September.
In print.
Let's talk.
Speaking, executive training, advisory mandates, media requests, or early access to what CLAWE is building.
